In-game branding, media and advertising
I was brought into the project to take care of the giant task that was in-game media, branding and advertising.
The idea was to not only create images that would populate and light up the world, but also expand the storytelling and immersion offered by the in-game world.
On top of that the task was to stay edgy and push the boundaries.
Branding:
creating and tracking logos and visual identities for over 250 unique brands, products and corporations
re-branding and adapting marketing strategies of brands existing since times of the source material (brand progression from 2020 to 2077)
Advertising:
creating marketing campaigns across all brands and products
preparing multiple advertising presets based on color, animation, location, income value of zones for the environment team
overseeing animation and sound design of outdoor and TV advertisements
Media:
overseeing production of in-game television: branding, programming, studio art direction, costuming and props
overseeing music video production
creating web designs for in-game intranet system
creating layouts for vending machine displays
ART Team
2D Art and implementation:
Melisa Mukovic, Hanna Prokhorova
Illustrations:
William Bennett, Sandra Chlewinska, Robert Hoch-Adler, Chung Yee Ling, Andrzej Klosinski, Basil Murad, Yamandu Orce, Igor Piwowarczyk, Anna Podedworna, Luke Poller, Nemanja Stankovic, Rafał Wojtunik
Motion Design:
Adam Blumert, Artur Kalinowski, Mai Tran Ngoc Thanh
Creative Consulting and Additional Copy:
Marian Chomiak, Lukasz Ludkowski, Robert Malinowski
Additional Sound Design:
Kamil Soldacki (Uchostudio), Ross Tregenza
Outsource Partner for TV Cinematics:
Realtime Warriors